Overview:
We had the incredible opportunity to partner with Living Water YA for the official launch of their first-ever Living Water Christian Cruise. As a movement dedicated to igniting young adults in their faith journey, Living Water wanted merchandise that was not only visually striking but also spiritually meaningful—something that would resonate with their community on a deeper level.

Execution:
Our team led the design and creative direction for their launch apparel, developing the now-iconic "Never Thirst Again" shirt, inspired by John 4:14. The concept fused biblical imagery with bold design elements—a human heart transformed into a living spring, radiating the message of eternal life found in Christ. This piece became the centerpiece of the merchandise drop.

Impact:
The launch was a massive success—the entire inventory sold out on the cruise. More than just apparel, this project helped elevate the cruise experience, giving attendees a way to wear their faith boldly while commemorating a powerful moment in their spiritual walk.

Highlights:

• Custom typography + original illustration

• Faith-based messaging with modern aesthetic

• Sold out within the first official cruise

• Strengthened brand identity through wearable ministry